Market Studies have been performed to check the understanding of the organic products in the high middle category. The aim of this kind of research was to identify customers’ attitudes towards Natural Cultivation, to increase consumers understanding of Organic Cultivation and to inform them some great benefits of the organic goods.

Agriculture features historically already been the major way to obtain livelihood to most Indians, as well as food security. Nevertheless particularly over recent decades make use of synthetic fertilizers, pesticides in addition to agrochemicals are becoming widely accepted and available methods which causes side effects upon human health, the surroundings and even the ecology.

The wide-spread realization of the in poor health effects of chemicals offers given rise to an increasing return to husbandry guide farming practices, blending conventional knowledge and modern-day technology which results in what is now formally termed because “Organic Agriculture”; promoting eco-friendly, socially and cheaply sound production of meals and even fibers.

But there is critical need to understand typically the intricacy of the inter-related reason so why there provides been little growth in the organic products in often the market.

The market determined was the different locations of Southwest Delhi some as Greater Kailash groupe, East of Kailash, Kailash Colony, Green Recreation area, Tennis Link, Jor Bagh, Lajpat Nagar etc since they are reasonably more knowledgeable about this organic products as when compared to the various other areas of Delhi and can be whole lot more willing to obtain the organic goods.

The instruments used in the survey was the Kwik Study website and the particular telephone to be able to call this people individually by using this directory.

A sample of 50 people was taken who also live in the various regions of Southwest Delhi. These people had been inquired a set of questions according to which usually this report is designed. Throughout order to gauge the levels regarding awareness involving consumers on natural foods products they had been first asked what they realized with the term ‘organic foods’. Now there seemed to become a important understanding of that. 2% said they were doing certainly not know or had been certainly not sure what the name ‘organic foods’ means. An additional 10% of the entire test said that natural and organic foods had been natural food items, 39% mentioned that they have been foods without chemical compounds, 30% foods not sprayed with pesticides, 2% conventional or maybe indigenous foods, seven percent food items grown with manure, whilst herbal foods, and even healthy/nutritious foods were each and every talked about by 5% in the entire sample.

Second the particular customers were questioned their particular supply of data on just what organic and natural foodstuff products are usually. Word of mouth, world wide web and health magazines turned out to be the nearly all common source of details across the different ideologies of what organic foods are. This is followed by means of television plans and radio station programs. 48% of this people have said that the way to obtain info concerning organic food items products is definitely through referral marketing while 33% have said the original source was initially book and magazines together with the rest of 9 per cent have said sometimes TV or they are really not sure about this

Consumers’ awareness on selected facts about organic solutions was also tested. The fixed of claims was read out to the particular participants on the phone plus they had been inquired to be able to state whether as well as not they were informed of this fact.

68 % from the respondents have said the fact that there are local standards for organic products, 76% have agreed upon often the organic certification body inside our nation, 65% include said that the organic food items products are recognized simply by the logo even though only 29% have explained that they are activities done in our country for you to promote typically the organic foodstuff products. This data displays people in South Delhi are basically knowledgeable connected with organic products.

Shoppers use was also checked by simply asking them the questions that have they actually ingested or considered having ‘organic food merchandise? 35% connected with respondents have claimed that they have eaten organic products even though fortyfive per-cent have considered having it. 13% everyone is definitely not sure about the intake even though only 9 percentage experience not really consumed that. These data showed that most of the people living around South Delhi will be sometimes currently consuming often the natural and organic products or considered eating them

Those people which are either taking the particular organic products or even deemed consuming are further inquired the reasons for their very own consumption. The majority have stated that they consume organic vegetable because it is normally healthy and nutritious. 9% people have consumed that because it is yummy while 56% possess given the explanation for their use while healthy and nutritious and even twenty percent went with typically the environmental warm and friendly as their reason and remainder of 15% travelled with the free from danger to consume option.

All respondents were asked regardless of whether or even not they experienced that there was need with regard to a confirmation system. Vast majority 69%, stated yes in addition to 31% mentioned no. Entire, need for a verification system also appeared to be a lot more important to the larger socioeconomic group.

Those who else felt there seemed to be need to get a new verification program had been also asked to mention who also should be in-charge connected with providing this verification. The vast majority mentioned the government (51%) Out from the total sample who else sensed a new need with regard to verification, 19% also mentioned it should be offered by anindependent certification body in addition to 18% said it should be made by NGOs working hard withfarmers. Additional responses granted were corporations buying by farmers, 10%, groups associated with producers 7% plus the producer himself 6%.

As a way to gauge perceptions and behaviour, respondents have been asked about the actual overall think about the organic gardening and goods. 94 per-cent people experience said that it’s a good thing. 3% individuals have declared it’s both equally a good thing and even bad thing. 1% individuals have said that really a bad factor and rest of 2% possess said that they are generally not sure over it.

This particular data shows most of the people selected in the South Delhi consider the organic product or service like a good thing which usually fulfills the primary motive involving the research as well.

As a result a conclusion is established from the research done. There may be very good awareness inside of Southern region Delhi about organic and natural meals or even organic gardening. www.lionsmanecanada.com of know what organic really requires. When some facts are displayed to all of them it becomes apparent with a own entrance that indeed awareness is high. Most those who are informed belong for the upper socio-economic classes. It truly is for that reason amazing that consumption levels will be modest like in contrast to be able to the awareness. Difficulties reason behind the modest as well as low consumption of typically the organic and natural product are the fact that products are not readily readily available and are high priced. Additional people have doubted in regards to the authenticity of the solution which often restricts them in order to consume the organic solutions.