This data is stored beneath the visitors tab on the left hand menu in the main analytics page. The difference between both figure is that the visitors figure is all traffic arriving at your website and the absolute unique visitors is new visitors to the site. It’s important that you monitor both these figures. You’d want to visit a healthy percentage of new visitors every month to your site. A decline in the levels of new traffic to the sight would flag up an issue. The problem could be that the internet site isn’t reaching a brand new audience with the same people returning on a consistent basis.

Below the Visitors tab on the main menu is tab named Traffic Sources. The three main metrics to keep yourself informed of in this panel are the next sources, direct, referring and search engines. Direct traffic accounts for visitors who arrive at the site directly via type the address in to a browser or with a bookmark, favourite or via a link in a file or email. Referring sites are those then are sending traffic to your website normally via backlinks or adverts added to them. Internet search engine traffic is those customers coming to your internet site via the search engines. All the level of traffic are displayed as a portion on the key screen but if you click through on the figures it provides you with extra information such as the hard numbers for each metric.

Hitting referring sites will bring up a listing of the top ten referring sites this is extended via the drop down menu to incorporate as much as 500 sites within a page. Other useful information is the amount and percentage of new visitors for all your referring sites and each site on its own.

Simply clicking the search engine tab with open a new page containing extra information regarding which search engines are sending traffic when it comes to numbers, unique visitors, page views and bounce rate. If you’re running taken care of adverts you can even sort the information between paid, non-paid and combined traffic service company names.

Another source of data that is contained within the traffic sources menu is that of keyword referrals. By selecting Keywords in the primary menu a window will open showing which keywords and search phrases are bringing traffic to your website. Again these keywords may be divided between paid, non-paid and combined traffic.

It’s helpful to see just how many and which branded (those containing your company name or URL) and non-branded keywords are bring traffic to your website. A successful website should have a balance and non-branded keyword traffic. Branded traffic is aware of one’s company and is likely to convert into sales but it’s also wise to be capturing traffic for non-branded terms related to your services or products.

Keywords may be easily filtered utilizing the free text filter in the bottom to either include or excluded or combinations keywords or terms. You should use this tool to looking of which are the most successful non-branded terms arriving at the site.

In the information tab on however analytics menu they’re numerous different metrics that can be measure. The best of these is the information by title. This data allows you to consider which of the pages on your website is receiving probably the most visitors when it comes to traffic.