Each real estate agent has utilized some form of actual estate postcard promoting more than the span of their profession. Yet quite a few of these agents waste thousands of dollars a year simply because they do not make wise decisions about who to send their real estate mailings to and what the mailings should contain.

As an agent for the past decade, I have created a great living by making use of real estate mailings to create expired actual estate listings. This post will explain how I do it and how you can use genuine estate postcard marketing and advertising to beat your competitors and dominate your nearby marketplace. The most effective portion is, if you use these methods, you’ll save thousands of dollars just about every year on your mailings and sell a lot more houses than you ever have!

Step 1: Target Your True Estate Mailings

The largest mistake agents make when starting a promoting campaign is to make their address list far also massive. The prevalent considering among agents is that the far more men and women they mail to, the far more business enterprise they will obtain. Whilst this might be accurate, couple of agents know how to mail to a considerably smaller list and still generate the very same amount of company. Over the years, I have steadily lowered my mailing list size though substantially increasing my revenue. Here are Central Florida commercial real estate use:

With rare exception, I no longer mail to entire neighborhoods (or “farm”). Rather, I target only expired real estate listings and these that have been withdrawn from the marketplace.
As soon as I recognize the expired and withdrawn homes, I identify the houses I want to industry to. If a property is in a slow moving or depressed region, I take them off my list. I only target residences that have a higher probability of selling. My knowledge of the market permits me to determine these residences rapidly, but some houses I have to have to do more research on. Even though this may take 5-10 minutes per residence, it will save time and revenue on the real estate mailings (see under)
I scan each and every of the expired true estate listings for the words “Brief Sale.” If the household owner wants to negotiate a short sale with the bank, it is just about never ever worth my time or the price to add them to my campaign.
It may perhaps appear tedious, but these measures will recognize a list of houses in your industry that are worth your full focus. Obtaining a extremely targeted list of one particular to two hundred residences is far more precious than possessing a list of thousands of homes that could not be searching to sell.

Step 2: Sensible True Estate Postcard Marketing

Now that you have spent the time to study and identify the withdrawn and expired actual estate listings, you happen to be prepared to out-marketplace your competitors.

When the rest of the agents in your market will have spent all of their dollars sending one postcard to thousands of folks, you can now invest significantly less funds sending many postcards to the compact, targeted list you have designed. Here’s a list of things I send out to my smaller list:

On the initially day the listing comes off of the marketplace, I send a jumbo, complete color postcard to the homeowner. This postcard demands to be huge and impressive, due to the fact the day the residence is off the marketplace, lots of agents will send their one particular and only postcard to the house. Make yours stand out.
On the second day, I send an additional postcard to the residence. This is normally a smaller, full colour 6 x 4 postcard. Make this postcard appear comparable to your initially (i.e. similar logo, colors, and so on). For my actual estate postcard advertising and marketing campaign, this postcard tells the homeowner that I definitely want to sell their home and I in no way give up.
On the third day I send one more jumbo full color postcard. It uses the similar logo, colors etc, and says some thing to the impact of “See, I told you I under no circumstances give up.”
Two days Later, they acquire an additional postcard asking “Don’t you want to sell your residence? Why have not you referred to as?” My competitors gave up on day two. I now have four marketing and advertising pieces delivered to this homeowner. The homeowner knows who I am and they know I want to sell their home.
The response to this campaign is amazing and although I do spend the funds to send four, complete color postcards (and from time to time a fifth adhere to up), since I was sensible about my list, I am spending a lot much less than my competitors and my real estate postcard advertising campaigns have an unbelievable price of return!

Step three: Save Even Much more Income on Your Genuine Estate Mailings

If you follow my methods, you are going to already be saving thousands of dollars on your true estate marketing and advertising although generating additional cash. Here’s how to save even much more on your actual estate postcard marketing and advertising:

Use on line printers and use a coupon! Several on-line printers that supply postcard printing provide promotions and discounts.
Order your postcards in bulk all at as soon as. I use the identical postcards for each house, so I order all of my true estate postcard marketing and advertising components at the similar time. I order them without having postage and have them mailed to me. I then print out labels and affix the postage myself for every single mailing. Most suppliers give discounts for orders over 500 pieces.