Phuket, the largest island in Thailand, shot to prominence as a major tourist destination in the 80s. The main draw was the stunning beaches. The rise in interest in the sun and sand spurred the tourism industry and today Phuket boasts an impressive infrastructure complete with world class resorts, luxury Phuket villas dotting the beachfront, restaurants and some of the best nightlife options to be found anywhere in Asia.

Phuket caters to the tourists who wish to get away from it all. As the stress of the competitive environment takes its toll, holidays are now increasingly becoming about relaxing and spending quality time with loved ones away from the eyes of the crowds. For most visitors, holidays are no longer about exploring new places but reconnecting with themselves luxury private pool villas Phuket as this new perspective gains centre stage, the hospitality industry too is reinventing itself to fulfil this demand.

Travellers are drawn to the island because they can book their own holiday homes, or Phuket villas, which are more like professionally managed homes, so provide the best of the both the worlds – the facilities and services of a hotel combined with the privacy, space and informal environs that only a home can provide. These rentals are staffed with housekeepers and cook to take care of the daily chores while some even have concierge services to assist with all activities including booking tours and transfers. Some of the luxury rentals also have features like private pool, Jacuzzi, Wi-Fi, and complete entertainment systems and so instead of going out for entertainment and socializing, guests have everything they need within the comforts of their own environ.

Beachfront Phuket villas are especially popular because guests can actually wake up to the sound of the waves washing ashore and then proceed to spend the day soaking up the sun at the beach, taking a dip in the water or even enjoy a fun-filled picnic, making sand castle with the kids. Those looking for something more passive can simply doze away the hours or read their favourite book in the balcony or terrace of the rental while taking in the brilliant views of the sea and beyond.